Donna Tam, founder of IMUA Consultancy and a key partner at We Are ORA, is a distinguished brand and creative consultant with over 10 years of experience at award-winning agencies in Hong Kong and New York. Originally from Hong Kong and educated in the UK, Donna has developed authentic and emotionally engaging brand experiences for prestigious clients including LVMH, Time Magazine, Marriott International, Hyatt, Hilton, and Rosewood Hotels. Her boutique agency, IMUA, blends strategy and design with a focus on cultural preservation, sustainability, wellness, and luxury hospitality. Now based in Tahiti, Donna is also launching her own hospitality ventures while continuing to serve global clients. Her commitment to creating genuine brand experiences aligns seamlessly with ORA’s values, ensuring our visuals are transformed into compelling final products for both digital and physical platforms.